Most Powerful Social Media Marketing Strategy for 2020

In the start of the new decade, with a new year, it’s time to start a hitting Serious Social Media Marketing Strategy for the year. What is considered as a successful social media strategy and besides being clear and measurable about the necessities to meet the goals? We in this blog offer effective social media strategy to produce attainable social media marketing.

Auditing the Previous Social Media Performance –

Before getting started with the Social Media Optimization Services, it is necessary to understand there should be an in-depth analysis of the past ranking and performance. The past reference can be ranging from a Quarter to half or a complete year performance of the website. We will be continuing with the yearly analysis of the social media performance of the website to understand the analysis.

Look for the matrix, each social platform, lookout for the leads generated from each of the website, and driven traffic to the website, social follows and increased number of conversations. Keep in mind to keep a track of the all the goals, that has been achieved in the past year and are ongoing in the current. The number of likes and followers may encourage but you need to ensure the focus is still on achieving the pre-defined objectives.

Tracking social metrics in relation to the brand’s social goals can let you monitor the social media performance and understand the ROI. As soon as you have the analytics of the 2019’s performance, start with the new plan to effectively market in 2020.

Have a defined Social Media Marketing Goal –

Top Social Media Marketing Companies build goals which are closely aligned with broader goal of the company, which can vary greatly depending on company size, audience, competition and similar factors.However, few of the potential goals may also include:

•      Achieving the Brand awareness
•          Constructing a community online
•          Driving traffic to the web   site
•          Effectively generating leads and Boosting sales

Use the S.M.A.R.T technique to get to your goals, which abbreviates to Specific, Measurable, Achievable, Relevant and Time-bound. This all implies that, you need to keep track of the number of leads you make, track the metrics based on content design, images and ad campaigns and finally, get an in-depth data to determine the long term impact of the social goals for the business.

Create an Audience –

Whichever business you are into, having a defined audience is what makes you different. Break down the data for finding out the group of audience and engaging the audience. For every group of audience, build a persona that helps in clearing define the followers who mainly should be companies and their understanding customers. The audience personas should inform content creation, marketing campaigns and ad targeting to ensure conversions.

Understand the distribution channel and times to post –

Identifying the distribution channel is important and defining the strategies for channel. The stats survey shows 67.3% of leads are from Facebook, 10.6% from Instagram and 5.7% from Twitter, 2.1% from Pinterest and rest from other social sites. This gives a broader picture but knowledge on how to interact with audience is also important.

Determine the purpose of posting on a social site, like Facebook is great to reach a large number of audiences, Instagram is great to attract the youth, LinkedIn is best for B2B approach and YouTube goes great with the entire above category but requires higher amount of work to post an attractive video.

Secondly, learn the right time to post, as the needs are to maximize the reach to the audience when you post ad. Early morning may not be the most effective one as people travel to their work places, if you are posting on group which is country specific, then it may have different time zone. Facebook posting are best on Wednesday, Thursday and Friday between 12 pm to 4 pm. Instagram are best on Monday, Wednesday, Thursday and Friday 11 am to 1 pm. Twitter posting are best when done on Monday, Tuesday, Wednesday and Thursday at around 12 pm. LinkedIn posts run maximum between 5 pm to 6 pm on Tuesday, Wednesday and Thursday.

Check the Competitors’ performance –

The final step is to know your competitors and understand their strategy. Get in details and identify the closest competitor, the social channels which they use, the content they are posting, the wellness of their campaign and even where they need to improve. The best way is by listening to the gossips on social media and the comment section of the ads. This will benefit your campaign too for understanding the audience and understanding the market and build the right strategy as a Social Media Marketing Agency.

Final Words –

Social Media Marketing strategy for 2020 needs lots to consider, right from collecting data from 2019. It needs deep auditing the information and performance in the past for the social advertisements. This will ensure that your campaign works well and is precise, workable and goal oriented to move forward.